Export Montréal Ouest (ExMO), a regional export assistance service, invites companies to apply for the new MercadOr-ExMO awards: 2 categories are available: “New Exporter” or “Export Leader”. A prestigious award, the MercadOr highlights the place held by exports in the Québec economy. Over the years, this award has grown in stature and has come to be […]
We gave Export Montréal Ouest (ExMO) the mandate to identify potential consultants in the cosmetics sector and in specific geographic markets for our company, Canus Goat’s Milk Skin Care. ExMO explained to us that the mandate would be conducted simultaneously on two levels :
- Contact with the Canadian Trade Commissioner Service – The Trade Commissioners in foreign offices have good knowledge of their markets and a solid network of contacts to assist companies with their search for customers, distributors, and in this case, consultants.
- ExMO research – In parallel, ExMO conducted research using their access to databases as well as a solid network of contacts.
Export Montréal Ouest was entrusted with identifying and contacting potential distributors of BlueMed products in Northeastern United States. To date, results are promising. We have established contact with some distributors interested in our products and with whom business opportunities are likely to arise on the short term. Therefore, we are quite satisfied with the work accomplished by Export Montréal Ouest. In addition, we were in constant contact with the team in charge of the project throughout the process. We had access to an individual service customized to our needs. Overall, the work achieved by Export Montréal Ouest helped BlueMed to quickly reach out to many distributors not readily accessible, under as little as a month and a half.
ExMO prepared a detailed business case for the target export market we chose for an export assistance program. They were able to identify the market potential and share of market we could capture by focusing on specific channels. ExMO truly took the time to understand our operations and proactively recommended how to implement improvements in areas that would add value to our products and how to position ourselves in the international market. In short, not only did we improve our chances to get accepted for the government program, but we have a better handle on the target export market.
ExMO replied to our needs in a very short time delay by optimizing their data resources as well as relationships with the Canadian trade commissioners in Europe. Without their help, this work would have taken WECO many months to realize. The final report presented by ExMO is a valuable resource for our continued development in this market.