Export Montréal Ouest (ExMO), a regional export assistance service, invites companies to apply for the new MercadOr-ExMO awards: 2 categories are available: “New Exporter” or “Export Leader”. A prestigious award, the MercadOr highlights the place held by exports in the Québec economy. Over the years, this award has grown in stature and has come to be […]
In the last two years, Les Entreprises Gérard Doucet Ltd./Bleu & Boreal have used several Serdex International services. In 2012-2013, we participated in the Hélico international marketing coaching program. This low-cost service was a turning point for our business: it enabled us to develop a marketing plan to obtain a repayable contribution under the Quebec Economic Development Program. With the funds, we developed our two agri-food processing lines and took our first steps toward exporting our products.
M3Touch reached out to ExMO in order to identify potential systems integrators and clients for our technology in France and Belgium. The mandate was conducted in 3 phases : 1- lead qualification, 2- phone contact with the latter, and 3- business appointments for a one week business trip to the target markets. M3Touch is very satisfied with ExMO’s services, so much so that we hired ExMO again for one year of « export-coaching ».
ExMO prepared a detailed business case for the target export market we chose for an export assistance program. They were able to identify the market potential and share of market we could capture by focusing on specific channels. ExMO truly took the time to understand our operations and proactively recommended how to implement improvements in areas that would add value to our products and how to position ourselves in the international market. In short, not only did we improve our chances to get accepted for the government program, but we have a better handle on the target export market.
ExMO replied to our needs in a very short time delay by optimizing their data resources as well as relationships with the Canadian trade commissioners in Europe. Without their help, this work would have taken WECO many months to realize. The final report presented by ExMO is a valuable resource for our continued development in this market.