NEWS
Innovation and diversification to deal with the moods of Donald Trump By André Desroches, Centre-ouest affaires With a president whose slogan is “America first”, protectionism is on the rise in the United States. While our American neighbor buys 72% of Quebec’s exports, Donald Trump’s speech spreads uncertainty about the future of trade. Innovation and market […]
TESTIMONIES
In the last two years, Les Entreprises Gérard Doucet Ltd./Bleu & Boreal have used several Serdex International services. In 2012-2013, we participated in the Hélico international marketing coaching program. This low-cost service was a turning point for our business: it enabled us to develop a marketing plan to obtain a repayable contribution under the Quebec Economic Development Program. With the funds, we developed our two agri-food processing lines and took our first steps toward exporting our products.
Unimanix contacted Export Montréal Ouest to expand its business market. More precisely, we wanted to find out if our products had some potential on the Ontario market. Export Montréal Ouest was tasked with validating this market and assessing the presence of distributors. Export Montréal Ouest concluded that the Greater Toronto Area lent itself as a very fertile market for our products and succeeded in identifying several potential distributors. Without hesitation, we can say that the work done by Export Montréal Ouest greatly helped Unimanix with its market expansion strategy.
Export Montréal Ouest was entrusted with identifying and contacting potential distributors of BlueMed products in Northeastern United States. To date, results are promising. We have established contact with some distributors interested in our products and with whom business opportunities are likely to arise on the short term. Therefore, we are quite satisfied with the work accomplished by Export Montréal Ouest. In addition, we were in constant contact with the team in charge of the project throughout the process. We had access to an individual service customized to our needs. Overall, the work achieved by Export Montréal Ouest helped BlueMed to quickly reach out to many distributors not readily accessible, under as little as a month and a half.
ExMO prepared a detailed business case for the target export market we chose for an export assistance program. They were able to identify the market potential and share of market we could capture by focusing on specific channels. ExMO truly took the time to understand our operations and proactively recommended how to implement improvements in areas that would add value to our products and how to position ourselves in the international market. In short, not only did we improve our chances to get accepted for the government program, but we have a better handle on the target export market.
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